Business Model of Lease Car Industry for Service Innovation
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === The purpose of this research was to construct the new business models of rental car industry. The study uses service innovation construct including ‘new service concept’, ‘new client interface’, ’new service delivery system’ and ‘technological options’, and c...
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ndltd-TW-105THMU14571132019-05-15T23:24:50Z http://ndltd.ncl.edu.tw/handle/68x83d Business Model of Lease Car Industry for Service Innovation 租賃車業之服務創新商業模式 Tsai, Ming-Chin 蔡明志 碩士 亞洲大學 經營管理學系碩士在職專班 105 The purpose of this research was to construct the new business models of rental car industry. The study uses service innovation construct including ‘new service concept’, ‘new client interface’, ’new service delivery system’ and ‘technological options’, and combined Osterwalder & Pigneur’s(2010) business models to construct the service innovation business models of rental car industry. The results of the study are as follows: First, the service innovation business models of rental cars can be distinguished between the “long lease” and the “short lease”, two types of market segments. Second, the “new service concept” of the service innovation focuses on the business model elements of the “customer relationship”. Third, the “new client Interface” of the service innovation focuses on the business model elements of the “access”. Fourth, the “new service delivery system” of the service innovation focuses on the business model elements of the “key activities”. Fifth, the “technique options” of the service innovation focuses on the business model elements of the “key resources”. The study actually interviews rental car experts and operators, and the results are analyzed according to the service innovation of the rental cars. The study proposed that, “the operators should customize different business models according to the customers’ service need of the leasing time”. For the long-term rental service, the operators should use “rental, not sale” to construct the service innovation business models. For the short-term rental service, the operators should be based on the “sharing economy” to construct the service innovation business models. The study can be regarded as the future development suggestion of the service innovation of rental cars, and as a follow-up discussion. Tsai, Shuo-Chang 蔡碩倉 2017 學位論文 ; thesis 68 zh-TW |
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碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === The purpose of this research was to construct the new business models of rental car industry. The study uses service innovation construct including ‘new service concept’, ‘new client interface’, ’new service delivery system’ and ‘technological options’, and combined Osterwalder & Pigneur’s(2010) business models to construct the service innovation business models of rental car industry. The results of the study are as follows:
First, the service innovation business models of rental cars can be distinguished between the “long lease” and the “short lease”, two types of market segments.
Second, the “new service concept” of the service innovation focuses on the business model elements of the “customer relationship”.
Third, the “new client Interface” of the service innovation focuses on the business model elements of the “access”.
Fourth, the “new service delivery system” of the service innovation focuses on the business model elements of the “key activities”.
Fifth, the “technique options” of the service innovation focuses on the business model elements of the “key resources”.
The study actually interviews rental car experts and operators, and the results are analyzed according to the service innovation of the rental cars. The study proposed that, “the operators should customize different business models according to the customers’ service need of the leasing time”. For the long-term rental service, the operators should use “rental, not sale” to construct the service innovation business models. For the short-term rental service, the operators should be based on the “sharing economy” to construct the service innovation business models. The study can be regarded as the future development suggestion of the service innovation of rental cars, and as a follow-up discussion.
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Tsai, Shuo-Chang |
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Tsai, Shuo-Chang Tsai, Ming-Chin 蔡明志 |
author |
Tsai, Ming-Chin 蔡明志 |
spellingShingle |
Tsai, Ming-Chin 蔡明志 Business Model of Lease Car Industry for Service Innovation |
author_sort |
Tsai, Ming-Chin |
title |
Business Model of Lease Car Industry for Service Innovation |
title_short |
Business Model of Lease Car Industry for Service Innovation |
title_full |
Business Model of Lease Car Industry for Service Innovation |
title_fullStr |
Business Model of Lease Car Industry for Service Innovation |
title_full_unstemmed |
Business Model of Lease Car Industry for Service Innovation |
title_sort |
business model of lease car industry for service innovation |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/68x83d |
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