Goal Difficulty and Game Quality in Game Development Project

碩士 === 東海大學 === 資訊管理學系 === 105 === Digital-game industry, a so called creative industry, often faces dynamic market environments. Game development firms must develop innovative games to satisfy players' ever-changing demands constantly to sustain their “product-market fit” performance for survi...

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Main Authors:	TSAI,PEI-SHAN, 蔡佩珊
Other Authors:	CHANG,YI-TING
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/65fx49

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spelling	ndltd-TW-105THU003960082019-05-15T23:24:30Z http://ndltd.ncl.edu.tw/handle/65fx49 Goal Difficulty and Game Quality in Game Development Project 遊戲開發專案之目標困難性與遊戲品質之探討 TSAI,PEI-SHAN 蔡佩珊碩士東海大學資訊管理學系 105 Digital-game industry, a so called creative industry, often faces dynamic market environments. Game development firms must develop innovative games to satisfy players' ever-changing demands constantly to sustain their “product-market fit” performance for surviving. Based upon a survey of 192 paired samples on digital-game development projects, the results support the proposed theoretical model. The results show (1) goal difficulty is positively associated with game quality, and improve the game market fit, (2) the relationship is positively moderated by the level of exploitation, while exploration negatively affect the game quality. The implications of this finding are discussed in the text. CHANG,YI-TING 張伊婷 2017 學位論文 ; thesis 57 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 東海大學 === 資訊管理學系 === 105 === Digital-game industry, a so called creative industry, often faces dynamic market environments. Game development firms must develop innovative games to satisfy players' ever-changing demands constantly to sustain their “product-market fit” performance for surviving. Based upon a survey of 192 paired samples on digital-game development projects, the results support the proposed theoretical model. The results show (1) goal difficulty is positively associated with game quality, and improve the game market fit, (2) the relationship is positively moderated by the level of exploitation, while exploration negatively affect the game quality. The implications of this finding are discussed in the text.
author2	CHANG,YI-TING
author_facet	CHANG,YI-TING TSAI,PEI-SHAN 蔡佩珊
author	TSAI,PEI-SHAN 蔡佩珊
spellingShingle	TSAI,PEI-SHAN 蔡佩珊 Goal Difficulty and Game Quality in Game Development Project
author_sort	TSAI,PEI-SHAN
title	Goal Difficulty and Game Quality in Game Development Project
title_short	Goal Difficulty and Game Quality in Game Development Project
title_full	Goal Difficulty and Game Quality in Game Development Project
title_fullStr	Goal Difficulty and Game Quality in Game Development Project
title_full_unstemmed	Goal Difficulty and Game Quality in Game Development Project
title_sort	goal difficulty and game quality in game development project
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/65fx49
work_keys_str_mv	AT tsaipeishan goaldifficultyandgamequalityingamedevelopmentproject AT càipèishān goaldifficultyandgamequalityingamedevelopmentproject AT tsaipeishan yóuxìkāifāzhuānànzhīmùbiāokùnnánxìngyǔyóuxìpǐnzhìzhītàntǎo AT càipèishān yóuxìkāifāzhuānànzhīmùbiāokùnnánxìngyǔyóuxìpǐnzhìzhītàntǎo
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Goal Difficulty and Game Quality in Game Development Project

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