Study on the effects of Network Marketing on Traditional Snacks

• Main Authors: Chun-Kai Feng, 馮俊凱
• Other Authors: 羅淑芳
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/8es6rn

碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105 === This study is the traditional snack as the research object, Investigate the development of traditional snacks and Expand the scope of sales through online marketing. Network marketing started and extended to the real store food manufacturers and traditional snacks through the new marketing network marketing and community media for customer relationship management and sales development process, analysis of web design how to eliminate consumer attention, triggering consumer browsing and buying interest, product and price, promotion and re-purchase willingness and other key factors of success, finally, the traditional snack - onion cake as an example, internet marketing recommendations are divided into three, the first section of the official website layout design needs to be classified, visual design color, font size, the picture rich in color, the overall layout of the page is eye-catching, The second item for the sale of goods need to price product portfolio, activity sales, convenient packaging, free shipping, cooking services, product depth, The third is for Facebook and Line need to establish a relationship with the fans, article sharing, Frequent message interaction, through the fans to create online reputation, strengthen and maintain a two - way relationship.