The research on the relationship among service quality, brand image, perceived value, customer loyalty and repurchase intention - An examplo of a drug manufacturer.

碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === Because the law, hospitals, doctors or drug manufactures could not to promote medicine to patients directly. Therefore most of drug manufactures promote their service and productions via salesperson that not only conquer global economy change but also market an...

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Bibliographic Details
Main Authors: TSENG,MENG-WEI, 曾孟偉
Other Authors: LAN, TIAN-SYUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/33294293330820333227