A Study on Attractive Factor of Style Stationery

• Main Authors: Jhih-Hang Wu, 吳至航
• Other Authors: Chi-Hsiung Chen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/bjmat9

碩士 === 國立雲林科技大學 === 創意生活設計系 === 105 === Getting along with the development of information technology, the increased living standard and the improved product quality, the consumer's norm has changed accordingly. Nowadays, the consumer, apart from the functionality, has paid attention to the aesthetics of products. Thus, the variety of products has boosted the development of personal style. People would base on the life style they pursue to select their consumer products. Stationery is the most frequently used tool in our daily life. Pens are not only able to transfer our emotions through handwriting, but also to reflect our lifestyle and personal taste. Consumers are appealed to the aesthetically-displayed stationeries in Eslite bookstore and the indie stationery shops. Therefore, Style Stationery has become a trend and has opened up the potential market. Style Stationery, however, it spotted in the indie stationary shops; the definition of Style Stationery and the charm of Style Stationery are still ambiguous. The aims of the study are to discover the charm of Style Stationary through investigating the category of Style Stationery and the preference of consumers. Morphological Analysis and Evaluation Grid Method that used for the investigation of the preference of consumers. This study has found that: (1) Style Stationery, which categorized into the modern style and the retro style. They presented in the composite style through simple colors and single material; (2) “simpleness” is the important element of the Style Stationery; (3) the design of the "contemporary" Style Stationery is primarily featured the simple outlook and the uncomplicated colour; as well as the mixture of metal and other materials with the misty surface processing. (4) The design of the "retro" Style Stationery has its simplified shape with the combination of the geometric figure and the curve, of the golden or the low chroma and saturation colour; as well as of the compound material and the polished or plain finishing.