EXPLORING THE IMPACT OF MARKETING STRATEGY ON PRESCRIBING BEHAVIORS AND MEDICATION ACCEPTANCE OF PHYSICIANS :HYPOGLYCEMIC AGENTS FOR EXAMPLE
碩士 === 元智大學 === 管理碩士在職專班 === 105 === According to diabetes disease survey in 2016, diabetes is the fifth death cause in Taiwan, and consume of diabetes drugs occupies huge percentage of expense of National Health Insurance. How to promote the market share and sale are the goals of pharmaceutical fac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a8x427 |