Influence of Service Marketing Mix and Customer Experience on Loyalty in the Money Transfer Industry: Empirical Study on Overseas Filipino Workers in Taiwan

碩士 === 真理大學 === 企業管理學系碩士班 === 106 === As the number of Philippine migrant workers increase, the levels of money transfers also increase. Although there has been a long record of studies on the determinants of how these transfers were made as well as how workers choose among three main channels (form...

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Bibliographic Details
Main Authors: KRYSTEL KAYE LEE, 李倩雯
Other Authors: CHIEN-CHUNG LEE
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5cb6v3