A Study of Brand Aging and Brand Rejuvenation - Case Study
碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 106 === In 1999, Keller indicated that managing a brand would face various challenges, including changes in external environment, consumer behavior, competitive strategies, regulations, and changes in marketing environments. In addition, the change in strategi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6a7ukx |