The Effects of Experiential Marketing, Service innovation andCustomer value: the Case of NPII
碩士 === 正修科技大學 === 經營管理研究所 === 106 === With the progress of commerce and the disappearance of the traditional way of marketing, the new way of marketing determines the new outlet of enterprises. The innovation of service is different from that of the previous way of marketing. In the innovation of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5q38kt |