Analysis of Taiwan’s Horse Industry

• Main Authors: Chang, Ju-Sung, 張如松
• Other Authors: Chang, Fu-Min
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/x57qg5

碩士 === 朝陽科技大學 === 財務金融系 === 106 === Abstract The purpose of this thesis is to realize the Taiwan harness industry how to survive in the competitive global market. Saddlery industry is traditional and conventional due to high intensive labor and less quantity with multi-style. Saddlery industry is not the mass-market so that it does not change too much by external market factors. However, the competitor is still increasing according to small investment amount and simple producing skills. From 1987 to 1992, many Taiwanese enterprises transferred their production base to China that was the golden ages of saddlery industry. Now the saddlery industry is quite difficult to maintain in Taiwan due to both external and internal impacts. The lower profit margin caused the quoting difficult is the external issue. On the other sides, the rising awareness of environmental protection, rising wages in Taiwan, increasing labor benefits, and the most fatal one is the unstable labor policy in Taiwan ex: “One mandatory day off and one flexible rest day “ limits the saddlery development. This article uses the qualitative interview method to realize Taiwanese saddlery company situations and conducts a case analysis through the type analysis and functional policies proposed by the domestic scholar Dah-Hsian Seetoo. The conclusions of this project are as follows:  Updating producing equipment to increase the competitiveness, developing products with patent protection to increase product value, and decreasing price competition.  Improve the product quality, apply for international certification such as ISO (International Organization For Standardization), CE (Consumer Electronics), FDA (Food and Drug Administration), UL (Underwriter Laboratories Inc.), Beta (British Equestrian Trade Association), SGS (General Surveillance Society, to give customers confidence.  Hiring the foreign labors to increase productivity and cope with the shortage of labor.  Create own brand to improved the quality and service  Relocated to Southeast Asia labor-based, low-wage countries such as Vietnam, Myanmar  Integrate the industry chain of Taiwan harness to increase overall competitiveness and raise awareness of Taiwan harness industry.