Effects of Perceived Price and Perceived Value on Customers' Purchase Intention in Smart Wearables – Openness as a Moderating Variable
碩士 === 大葉大學 === 運動健康管理學系 === 106 === With smart wearables as the research target, this study tried to explore the relationship among perceived price, perceived value and purchase intention, and tested by openness if there was interference effects between perceived value and purchase intention. The s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3939n |