Adapting Innovation to Tackle Challenges in Emerging Markets: Cases of Multinational Enterprises on Frugal Innovation
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 106 === Globalization has impacted every single aspect in human’s life, including how organizations do their business. Many multinational enterprises have been trying to promote their products or services outside of their own country, mostly by targeting emerging mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ver8be |