A Study of Customer Segmentation of Digital Loan Using The Awareness and Want Matrix with Adoption Gap Ratio Analysis
碩士 === 輔仁大學 === 統計資訊學系應用統計碩士在職專班 === 106 === Digital loan services have achieved rapid growth, while the information customers can find on the Internet has also become more diverse. However, customer acceptance and demand have also become issues of concern for financiers. Therefore, through the cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zzfg2a |