Explore the impacts of opinion leader traits and information media on community marketing
碩士 === 崑山科技大學 === 資訊管理研究所 === 106 === In recent years, community media marketing is more and more popular and used by companies. By leveraging opinion leadership of online community and media choices, community media marketing is regarded as a powerful tool in product promotion. However, the questio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dvmt33 |