| Summary: | 碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 106 === In recent years, the number of online shoppers has gradually increased, and the download rate and usage rate of mobile business apps have also increased. This study investigates six aspects, namely the four aspects of cognitive usefulness, cognitive usability, user attitude, and behavioral intention in the Technology Acceptance Model (TAM), plus both aspects of perceived risk and followers’ behavior to facilitate the use of descriptive statistical analysis, independent-samples T Test, factor analysis, reliability analysis, Pearson product moment correlation analysis, one-way ANOVA and regression analysis in exploring the factors that influence consumers' adoption of mobile business apps for online shopping.
The results of the study show the following characteristics when consumers use mobile business apps for online shopping: (1) the perceived ease of use has a positive impact on the perceived usefulness from consumers; (2) the perceived usefulness has a positive impact on the attitude toward usage apps from consumers; (3) the perceived ease of use has a positive impact on the attitude toward usage from consumers; (4) the attitude toward usage has a positive impact on the behavioral intentions of usage from consumers; (5) the perceived usefulness has a positive impact on the behavioral intentions of usage from consumers; (6) the perceived risk does not have an impact on the behavioral intentions of usage from consumers; (7) the followers’ behavior has a positive impact on the behavioral intentions of usage from consumer.
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