The Effects of value innovation, Product Quality, and Brand Attitude on Customer Loyalty-A Case Study Of iPhone
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 106 === In recent years, the sales volume of smart phones has gradually grown. The global market research institute TrendForce reports that the global smart phone shipments in 2016 have reached 1.36 billion. It is estimated that the growth rate of global smart phones w...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68z2fs |