A Study of the Relationships Among Brand Image, Cognitive quality, Customer Satisfaction, and Customer Loyalty to Tourism Factory -A case study of Chanchauku Baking Factory in YunLin County
碩士 === 康寧大學 === 企業管理研究所 === 106 === The purpose of this study was to investigate the relationships among brand image, cognitive quality, customer satisfaction, and customer loyalty to tourism factory. As a reference for tourism industry or tourism factory to improve business strategy. The method ado...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/u9e5bm |