A Study of the Relationships Among Brand Image, Cognitive quality, Customer Satisfaction, and Customer Loyalty to Tourism Factory -A case study of Chanchauku Baking Factory in YunLin County

碩士 === 康寧大學 === 企業管理研究所 === 106 === The purpose of this study was to investigate the relationships among brand image, cognitive quality, customer satisfaction, and customer loyalty to tourism factory. As a reference for tourism industry or tourism factory to improve business strategy. The method ado...

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Bibliographic Details
Main Authors: PAN, MEI-CHUAN, 潘美娟
Other Authors: LIN, CHENG-TE
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/u9e5bm