The Study of Bubble Tea Stores Brand Name, Brand Image, Customer Satisfaction and Customer Loyalty: A Case Study of Changhua County
碩士 === 康寧大學 === 企業管理研究所 === 107 === The purpose of this study was to investigate the effects of brand awareness, brand image, customer satisfaction and customer loyalty on bubble tea stores. The subjects of this study were customers in Changhua County. This research was to use in questionnaire surve...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/z5ax84 |