Antecedents of Purchase Intention in Sharing Economy Businesses: A Cohort Study
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === This study is based on the Theory of Planned Behavior. Want to know what factors affect consumer willingness to participate in the shared economy? The research suggests that consumers 'environmental sustainability and experiential value will positiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pparsj |