A Model of Internet Advertising Trading Platform for Advertising Industry

博士 === 國立政治大學 === 資訊管理學系 === 106 === This study adopts qualitative research methods and uses grounded theory to analyze the business model of the platform. Two cases of cChannel and Alimama were selected, and they were respectively subjected to the process of open coding, axial coding, and selective...

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Bibliographic Details
Main Authors: Lee, Shih Yang, 李世揚
Other Authors: 李有仁
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mw3fd3