A case study on the customer path to the omni-channel management models
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === Since the emergence of E-commerce, some of consumers gradually change their consumption habits. In addition to more diversified traditional channels, virtual channels have also increased widely. Virtual channels and physical channels have their pros and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uqmmvu |