The Effect of Website Design on Purchase Intention: Personality as Moderator
碩士 === 國立中興大學 === 科技管理研究所 === 106 === Nowadays online shopping has become part of our daily lives, this research selected apparel websites, used visual design (warm / cool), navigation design (color link / no color link) and information design (high / low) as experimental manipulated variable. In or...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z9rd52 |