Study of Purchase Factors on Homogeneous Products by Using the Theory of Planned Behavior（TPB）-Take Auto Insurance For Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === Vehicles are common transportation in Taiwan and voluntary automobile insurance premium grows year by year, which has become a competitive market. The main purpose of this study is to find out the relevance among product homogeneity, price sensitivity,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bxtge5 |