The Means-End Chain Model of Wood-firing Teapot

碩士 === 國立體育大學 === 管理學院 === 106 === With gorgeous natural ash glazes and unpredictable beauty of fire marks, wood- firing teapots, as tea-culture commodities, possess practical values and convey the fullness of cultural imageries. The purpose of this research is to explore the true value why consume...

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Bibliographic Details
Main Authors: SHIH,CHIN-CHOU, 石金洲
Other Authors: WANG,JUN-REN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9m3346