A Case Study of Forming the Unicorn Environment: Taking China’s Unicorn as an Example

• Main Authors: Li, Tai-Ying, 李岱穎
• Other Authors: Huang, Shih-Ping
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/mpgj42

碩士 === 國立交通大學 === 科技管理研究所 === 106 === With global Internet wave and the popularity of handheld devices, has led to the rise of many start-ups companies that are different from those of previous technology companies. These start-ups companies produce innovation by searching for unmet needs or services in the market. In highly competitive environment, many start-ups face with many challenges due to the lack of sufficient funds, equipment, experience, or connections. As a result, the failure rate of entrepreneurship remains high, and a few companies that have successfully survived the market and have a valuation of US$1 billion in the market are called unicorns. In this research, the disruptive innovation theory will be use as the principal axis, and look for enterprises with common rising characteristics from the valuation list of unicorn enterprises. To explore the history of the development of disruptive innovations in their case businesses and the face of market evolution, and the factors that have successfully transformed from start-up companies to unicorn enterprises. In this research found that behind the application of disruptive innovation theory, the word of mouth marketing among users was also one of the factors that contributed to the success of the selected hardware industry case businesses.