Sadness or Inspiration? Examining the Interactive Effects of Temperature and Donation Appeal on Charitable Giving

碩士 === 國立交通大學 === 管理科學系所 === 106 === People have different behavioral patterns, ways of thinking, and psychological mechanisms at different temperatures. For charities, it’s important to design different donation appeals in different temperature to make sure that people would take time to feel the s...

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Bibliographic Details
Main Authors: Li, Yu-Fan, 李雨帆
Other Authors: Chang, Chia-Chi
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5hfwsd

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