| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 106 === In response to the rapid change of global business environment and the rise of Red Supply-chain in China, today's Semiconductor-related enterprises have to continuously review and reset their business strategy. Besides of strengthening its original code value, company set the goals of the expansion with not only new products but also new business territory. To implement the plan of growth, many different methods of investment have been introduced to the investors and the operators. Merger and Acquisition and (M & A) come out to be proved as the most effective proceeding. The key is that a successful M & A creates a new business body which utilizes its economic resource horizontally and vertically to bring the cost down and increase the power of competition.
Semiconductor business has always been driven in highly competitive mood. Due to the wide range of the sophistic technologies and its applications, many devise companies survive with their unique products. Similarly, the semiconductor front-end equipment providers, each develop and monopoly their own features. However, no matter what kind of equipment they supply, these equipment companies end up to compete each others in service business. Service, as a product, is a fair large market for investor. As the strategy of M & A mentioned above, companies can always take a sound advantage to merger and create a wider field in serving more customers. By processing M & A, A-company, if it is already in stock market, can benefit B-company for the capital needs and expansion. The results is to turn two competitors into one join force and even larger.
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