Tourist Satisfaction, Happiness and Return Intention：A Case Study of the Scarecrow Art Festival in Tianzhong Town (Taiwan)
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 106 === This study aimed at the relations between tourist’s satisfaction、happiness and return intention. There were 282 scarecrow art festival in Tianzhong (2016) tourists participated in this study and 282 effective questionnaire were collected. The col...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y5q4dq |