Investigating the Key Factors Affecting Consumers' Repurchase in Brand Cosmetics A Case Study of Female Consumers

碩士 === 國立彰化師範大學 === 資訊管理學系 === 106 === Abstract Since ancient times, beauty has always been a human nature. Although beauty has not been a woman's patent as a result of the advancement of the times, women's consumption is still the mainstream of the market. Aesthetics have evolved from the...

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Bibliographic Details
Main Authors: Lu, Mei-Yu, 盧美玉
Other Authors: Wang, Yi-Shun
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/pm4xcz