Important Factors That Affect Vietnamese Consumers' Green Purchasing Behavior
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === In the modern era of marketing, green marketing becomes the new strategy for companies and marketers to change customer purchasing behavior, becomes noteworthy due to its both affluence and influence. So that, the drive of this research is to recognize im...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p23pv8 |