The Influence of Mobile Shopping Perceived Value on the Intention of Continuous Use : An Example on Shopee
碩士 === 國立高雄第一科技大學 === 資訊管理系碩士班 === 106 === The purpose of this study is to explore the intentions of the users of Shopee, based on the theory of "perceived value theory", supplementary by the "technology acceptance model" and by sorting out the quality characteristics and perceiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5u39t4 |