Exploring the Motives of Channel Choice in Consumer Purchase Decision Process - Situational Involvement as a Moderator.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 106 === In the past, the research on the selection of physical and virtual channels focused on the impact of consumer value, such as customer satisfaction and loyalty. Most studies focused on single-channel discussions. Few studies were on the various shopping m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/833qf7 |