Exploring the Motives of Channel Choice in Consumer Purchase Decision Process - Situational Involvement as a Moderator.

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 106 === In the past, the research on the selection of physical and virtual channels focused on the impact of consumer value, such as customer satisfaction and loyalty. Most studies focused on single-channel discussions. Few studies were on the various shopping m...

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Bibliographic Details
Main Authors: LU,CHEN, 陸蓁
Other Authors: Chao,Pei
Format: Others
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/833qf7