Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
碩士 === 國立清華大學 === 經濟學系所 === 106
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7x868e |
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ndltd-TW-106NTHU5389018 |
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oai_dc |
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ndltd-TW-106NTHU53890182019-05-16T00:52:41Z http://ndltd.ncl.edu.tw/handle/7x868e Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market 口碑，營銷和電影的票房表現:以中國市場為例 Lei, Ying 雷 瑩 碩士 國立清華大學 經濟學系所 106 Chyi, Yih-Luan 祁玉蘭 2018 學位論文 ; thesis 35 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立清華大學 === 經濟學系所 === 106 |
| author2 |
Chyi, Yih-Luan |
| author_facet |
Chyi, Yih-Luan Lei, Ying 雷 瑩 |
| author |
Lei, Ying 雷 瑩 |
| spellingShingle |
Lei, Ying 雷 瑩 Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| author_sort |
Lei, Ying |
| title |
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| title_short |
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| title_full |
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| title_fullStr |
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| title_full_unstemmed |
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market |
| title_sort |
word-of-mouth, marketing and movie box office performance: the case of the chinese market |
| publishDate |
2018 |
| url |
http://ndltd.ncl.edu.tw/handle/7x868e |
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