Clickbait: Advertising with a Quality Bait
碩士 === 國立臺北大學 === 企業管理學系 === 106 === Clickbait is inevitable to be used in nowadays online advertising. However, its effect and how it is perceived by viewers have not been well studied. The present study aims to provide guidelines to help advertisers and content providers utilize such technique to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z9cabz |