Effect of Scarcity and Popularity Cues on Consumer’s Choice
碩士 === 國立臺北大學 === 企業管理學系 === 106 === The scarcity appeal in the promotion has been one of the most important marketing stimulus. Based on the existing research, we try to explain the impact of the scarcity appeal types (namely the time limit and quantitative restrictions)on consumer impulse buying....
Main Authors: | HUNG, HSING-I, 洪幸誼 |
---|---|
Other Authors: | Fang, Wen-Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e9k58u |
Similar Items
-
Extraction cost, scarcity rent and institutional choice : three reflections of resource scarcity
by: Dale, Larry L
Published: (2009) -
Impact of scarcity on consumer behavior
by: T.U. Kulakovsky
Published: (2016-09-01) -
Understanding Scarcity Effect and the Role of Initial Product Attitude on Consumers' Value Perceptions
by: San-san Hsing, et al.
Published: (2006) -
Effect of Scarcity on Stickiness and Repurchase Intention:Consumers’ Perception as Moderator
by: Wang, Tai-Hsiang, et al.
Published: (2019) -
The Effects of Product Scarcity and Consumer's Need for Uniqueness on Purchase Intention
by: Ying-Yin Wu, et al.
Published: (2009)