The Relationship between Marketing Expense to Sales Ratio and Firm Performance
碩士 === 國立臺灣大學 === 財務金融學研究所 === 106 === The purpose of this research is to investigate the relationship between marketing efficiency, marketing attitude, and firm performances. This study used firm’s marketing expense-to-sales ratio as the proxy variable for marketing efficiency, changes in such rati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/667cvp |