Helpfulness is in the Eyes of the BeholderThe Effect of eWOM Valence on Perceived Helpfulness
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106 === Two conflicting theories document the effects of eWOM valence (positive or negative) on consumer perceived helpfulness: Positivity effect shows that positive reviews are considered as more helpful over negative reviews, while negativity effect shows the contrar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nj77ce |