Conversion rate optimization process is established by taking digital marketing companies as an example

• Main Authors: MEI-YEN WU, 吳玫燕
• Other Authors: Ying-Jung Yeh
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/y66uv6

碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === The effective conversion rate optimization process is the core of the success of digital marketing in today's increasingly high advertising costs. However, in today's rapid evolution of digital technology, data collection is no longer a difficult problem. The difficulty is how to retain the data of the marketing decisions needed to effectively improve the results from many data. It is the core problem to be overcome if the conversion rate process is effective. This study explores the case company's evolution in the digital advertising industry with hundreds of operational experience, and combines qualitative and data analysis methods to construct an effective conversion rate growth process, research and discussion for future enterprises to enter digital marketing operations or establish their own The e-commerce channel has a practical guiding significance for improving the performance of digital advertising.