| Summary: | 碩士 === 國立聯合大學 === 工業設計學系碩士班 === 106 === Portable Chargers are popular commodities in recent years. They are small power source convenient and easy to carry. It is a must buy in current 3C product market, especially when the power supply could not be found. Products related to portable chargers are the one-time-use battery, rechargeable battery and the portable power supply. The study investiages the relationships between portable charger design, customer’s preferences, attributes they emphasize, and their purchase intentions. A market study and product style of portable chargers are conducted in the study.
According to the survey use average linkage meth, customers of portable chargers can be divided into six categories. The first type of customers emphasize product quality, with degree of importance much higher than other attributes. The second type of customers place much emphasis on the safety of portable chargers. They prefer portable chargers of high security and stability. The third type of customers consider product functions the most important attribute and expect more functions from the portable chargers. The fourth type of customers prefer products of fashionable and avant-garde style. They would buy products according to their individual preferences. The fifth category of portable chargers take economic attrubutes into careful considerations. They would choose products according to their income and preferences. The sixth category of customers are easy to get along with in terms of their demands. They would buy portable chargers whenever they are recommended. Most of the sixth type of portable chargers belongs to office workers or elderly people.
Keywords: Portable Charger, Consumers preferences, Consumer’s purchase intention
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