The Effects of Dynamic Word-of-Mouth and Movie Features on Box Office: The Moderating effect of Culture Difference
碩士 === 中國文化大學 === 國際企業管理學系 === 106 === According to a research of Mckinsey & Company, a management consulting company, 67 percent of consumer products are sold through word of mouth in America (Taylor, 2003). Many users will consult others about use experience of some products on the Internet,...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d2q947 |