The Relationship between Experience Marketing and ImpulsivePurchase Intention for Cosmetic Products:Moderating Effect of Physical Attractiveness of Salesperson

碩士 === 中國文化大學 === 國際企業管理學系 === 107 === Appearance is becoming more significant as our life style evolves day by day. Since each person can bring a different experience to others base on appearance, the ones who contain the beauty can receive greater advantages and benefits throughout our community....

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Bibliographic Details
Main Authors: Hung, Hsiao-Ting, 洪筱婷
Other Authors: Chen, Sheau-Tien
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/shp39r

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