The Relationship between Experience Marketing and ImpulsivePurchase Intention for Cosmetic Products:Moderating Effect of Physical Attractiveness of Salesperson
碩士 === 中國文化大學 === 國際企業管理學系 === 107 === Appearance is becoming more significant as our life style evolves day by day. Since each person can bring a different experience to others base on appearance, the ones who contain the beauty can receive greater advantages and benefits throughout our community....
Main Authors: | Hung, Hsiao-Ting, 洪筱婷 |
---|---|
Other Authors: | Chen, Sheau-Tien |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/shp39r |
Similar Items
-
The Effects of Price Promotion on Purchasing Intention:Impulse Purchasing Consumers Type as Moderators
by: Chih-Hung Yang, et al.
Published: (2013) -
Determinants of training transfer effectiveness on cosmetic salespersons
by: Chingying Tseng, et al.
Published: (2006) -
Conformity and Purchase Intention for Cosmetics
by: Chen, Yun An, et al. -
Determinants of Cosmetics Purchase Intention ‒ Consumer Involvement Level and Celebrity Endorsement as Moderators
by: Yi-Chun Chen, et al.
Published: (2018) -
The Effect of Electronic Image on Consumers' Purchase Intention: the moderation of purchasing intention
by: Yu-TingHuang, et al.
Published: (2014)