The Relationship between the Brand Fit and Co-Brand Attitude:The Moderating Effects of Brand Consciousness

碩士 === 中國文化大學 === 國際貿易學系 === 106 === The main purpose of this study is to explore the moderating effects of consumer brand consciousness on the relationship of the brand fit and co-brand attitude. The study used a pretest and a main study, and fictitious sports drink of fresh juice as the co-branded...

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Bibliographic Details
Main Authors: Tsai, Shu-Heng, 蔡淑珩
Other Authors: LIN, SHAO-LUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/28gx23

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