Brand Value of Airline Company - Take EVA AIR as an Example
碩士 === 東吳大學 === 企業管理學系 === 107 === The study focused on EVA Air in Taiwan’s aviation industry, exploring the marketing strategy of EVA Air and analyzing the brand value of the past five years from 2013 to 2017 through HIROSE brand evaluation model to understand the impact of industrial competit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qgx3ba |