Exploring the Impact of Beauty YouTubers on Consumer Purchase Intentions
碩士 === 東吳大學 === 資訊管理學系 === 106 === With the rise of social platforms, the videos made by beauty YouTubers are the information source of for many female consumers to obtain beauty products, which will help they make purchase decisions. The purpose of this study is to understand how the beauty YouTube...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vswj6g |