A Study of the Impact of Mobile Augmented Reality Apps to Tourist Impulse Buying Behavior
博士 === 南臺科技大學 === 經營管理博士學位學程 === 106 === Recently, Mobile Augmented Reality (MAR) has become a popular topic for scholar doing research about new type of e-commerce. The mobile market have started filling up with augmented reality apps, ranging from games to navigation assistants. While the online i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9nd6zk |