A Study of Self-Developed Brands in Taiwan’s Design Industry: A Case Study of O.OO, 22 Design Studio, Mogu, and Y Studio
碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 106 === With the Taiwanese government encouraging entrepreneurship and setting up original brands under the influence of globalization, Taiwan has gradually transformed herself from an original design manufacturer (ODM) into an original brand manufacturer (OBM). Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5zf8b8 |