The Effect of iPhone Product Launch Announcements on Suppliers’ Stock Prices
碩士 === 亞洲大學 === 財務金融學系碩士在職專班 === 106 === This study investigated whether iPhone product launch announcements made by Apple Inc. (here after referred to as “Apple”) have a significant effect on the stock prices of its suppliers in the supply chain. An event study method was adopted to examine whether...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m9wdq8 |