The Exploration of Qualia Product Demand and Customer Loyalty : A Case of Smart Phone
碩士 === 東海大學 === 企業管理學系碩士班 === 106 === With the progress of science and technology nowadays, when making purchase choice, people pursue not only physical satisfaction, but also spiritual level of satisfaction to demand. It is important to provide customers memorable consumption experience. In addit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jx24hy |