Service Quality and Willingness to Stay in Old Downtown Hotels - A Case Study of H Hotel in Wanhua District

• Main Authors: Jui-Chi Hsu, 徐瑞琪
• Other Authors: Chui-Yu Chiu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9zz4sj

碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 106 === Due to the trends of globalization, the Executive Yuanhas promoted six emerging industries since 2008. The amount of inbound visitors set a new record in 2016. The active tourism industry not only perks up the domestic economy but also conduces to unlimited business opportunities for the hotel industry. Since the consumers awareness has improved in recent years, visitors are asking a higher quality of accommodation. In previous studies, only few of them focused on discussing the effects of service value and quality based on old communities. Therefore, this study aims at examining whether the certain influence on revisit intention exists after the visitors had experienced the service value and quality in H hotel, which located in an old community, so as to present references for the hotel industries about market segmentations and business strategies. In this study, H hotel had collected 172 valid questionnaires and conducted the analysis using SPSS for reliability, validity, correlation analysis and descriptive statistics in hotel service, foods and beverage service, location of the hotel and revisit intentions. The empirical experiment points out that most of the lodgers are female. Most visitors are over 51 years old. In terms of education level, colleges and universities have a high proportion. The average monthly income is NT$ 20,000 (inclusive) or less. The most popular room type is circle room. Hotel services are highly relevant to food services and revisit intentions. Food services are highly relevant to revisit intentions. The location of the hotel are highly relevant to revisit intentions. Revisit intentions are low relevant to gender, age, education, and average monthly income.