Factors Influencing Thai Tourists’ Decision of Traveling in Taiwan

• Main Authors: Thanyawan Chancharungchit, 侯妮婷
• Other Authors: Prof.Chao,Chuang-Min
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7d2d6b

碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 106 === The main purpose of this research is to find out the key influential factors attract Thai tourists travelling in Taiwan and the opportunities from tourists’ point of view to improve tourism in Taiwan. The data was collected by survey questionnaire and by using the Analytic Hierarchy Process (AHP) to analyze the section of attributes. The results of the finding may be utilized as the fundamental guidance for the stakeholders will be able to undertake the suggestion and make Taiwan more attractive to Thai tourists. The results showed that the main determinants affecting Thai tourist travel in Taiwan according to the criteria were safety & security, natural attractions, natural disasters, and domestic transportation accordingly.